Advertising Faux Pas
18th of November, 2007
Music in advertising is a big deal. We associate with it to the point where even years later when we hear a song it can remind us of the commercial that ruined it forever. Marketers know this very well, which is why I'm quite surprised to see two overlapping campaigns using the same song.
As catchy as Feist's 1234 is, it's just not worth diluting your marketing for. I don't recall this ever happening here before and with the vast pool of music available it just isn't necessary.
For the record, eBay aired their ad here a good couple of months before Apple launched theirs. Even if they didn't overlap in the US, there should be some rule about not using a song used in someone else's campaign, for at least five years.
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I remember one time seeing these ads one after the other. The reason it stuck with me was that I actually stopped doing what I was doing because I thought the same ad was being replayed.
Quite odd.
oh woops! what a blunder.
You would think that they have enough songs to choose from. I could sugest a few *innocent*
And both are by fairly large corporations, too. Weird.
I think it would be hard for me to choose between the two - both were quite catchy. The eBay one expressed the mood quite well and the Apple one was crisp and had the perfect ending.
I detest the ebay commercial. As everyone already knows, I am anti-frostbite.
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